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HKBU professor - Why corporate social responsibility is vital

Published on 7 November 2016

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Corporate Social Responsibility (CSR) can be vital to your business, according to Prof Edward Snape, Dean of the School of Business at Hong Kong Baptist University. At the 85th High Table Dinner on 4 November for the students of UIC’s Division of Business and Management, he spoke of why Socially Responsible Human Resource Management is important.

Prof Snape defined CSR as an approach to achieve sustainable development by delivering benefits to all the stakeholders. He argued that CSR was essential against the neoclassical thinking that CSR in a business was to serve the society by making profits.

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His talk focused on CSR in human resource management (HRM). Prof Snape stated, “CSR in HRM can win employees commitment and make them more engaged. In the long term, the corporation can gain sustainability.” Corporations can achieve socially responsible HRM through treating employees ethically, providing equal opportunities and caring employees’ personal well-being.

He also applied some famous cases to illustrating his opinions, such as how socially irresponsible HRM led to Enron Corporation’s bankruptcy.

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UIC President Ng Ching-Fai presents souvenirs to Prof Snape
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Dean of DBM Prof Stella Cho welcomes the High Table Dinner speaker
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Students give musical performances after the speech

After the speech, students enthusiastically interacted with the guest in the Q&A session. Ellie Guo, a junior from the Accounting programme, asked what the critical success factors were to implement CSR in human resource management. Prof Snape answered that with genuine desire, employees’ involvement and reasonable Key Performance Indicator, corporations were able to achieve this goal.

UIC President Ng Ching-Fai presented a souvenir to the guest speaker and also musical performances by UIC students followed.

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A student raises questions

At the end, Ms Heaven Huang, a senior from the Management of Human Resources progromme gave a speech on her experience and gains during her time at UIC.

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Heaven Huang shares her experience at UIC
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The High Table guests

Reporter: Wang Keyan (ACCT, Year 3)
Photographer: Liang Jianhao (IJ, Year 2)
Editors: Deen He, Samuel Burgess
(from MPRO)

Updated on 8 September 2020