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MAD showcases innovators and creators at competition

Published on 23 March 2021

Students and staff members from UIC's Media Arts and Design (MAD) Programme of the Division of Culture and Creativity (DCC) achieved outstanding results at the 4th National Art and Design Competition. The award ceremony was held on 18 March by the Division of Culture and Creativity.

Group photo of students and faculty members participating in the award ceremony

Assistant professor of MAD, Dr Janey Huang, won the first prize in Photography and was also awarded the honour of Excellent Advisor and Excellent Organisation Teacher. Third-year student Liu Xixi, Han Haichen, Jiang Qianxi, Tang Jingru, Liu Yingxi and Li Xinze won the First Prize of Outstanding Creation for Video Production. Second-year student Li Linshan and third-year student Tang Jingru got the Second Prize for Illustration and Mixed Media Production. Second-year student Li Kexin and third-year student Dou Yuxian won the Third Prize for Illustration. At the same time, Ren Ruohan received the third prize for Animation.

President of UIC Prof Tang Tao said that MAD is one of UIC's youngest programmes, and it has room for further development. The original intention of MAD is to tap students' creativity and cultivate their practical application ability, and he also encourages students to participate in various artistic and creative competitions to stimulate innovative thinking and improve the creation quality.

President of UIC, Prof Tang Tao, talking about creativity

Dean of the Division of Culture and Creativity, Prof Holger Briel, explained that the National Art and Design Competition is the largest, high-end, and professional competition among colleges and universities in China. He mentioned that this competition has the highest number of participating universities among all the college design competitions in China. Prof Briel also noted that the competition has spread the new ideas of art and design to society and set up a platform for teachers and students to demonstrate their design ability.

Dean of the Division of Culture and Creativity, Prof Holger Briel, talking about the competition

"1595 Waltz", created by Li Xinze and his team, won the first prize in Outstanding Creation for Video Production. He said that their work is the result of team cooperation. They searched and screened a large number of references to present the ideological connotation of the work. In the future, they will continue to express social care through art.

Screenshot of "1595 Waltz"

Dou Yuxian designed the series illustrations "Good Night·New Moon". Through the competition, he tapped his creative potential and recognised his lack of professional skills. He also hopes to continue participating in more competitions, improving himself, and constantly exploring the future direction of development.

Illustration in "Good Night·New Moon"

Dr Janey Huang likes to look for creative inspiration in her life. She believes that artistic creation and appreciation are processes of knowing and understanding oneself, so gradually, a personal artistic expression could be formed. She also hopes that students in MAD can build self-confidence and find their artistic style through creation.

Awarded Photograph "Withered Lotus"

Awarded works collection

Second prize for Illustration and Mixed Media Production - "Under the Moon" (Li Linshan)


Second prize for Illustration and Mixed Media Production - "Self-healing" (Tang Jingru)

Third prize for Illustration - "Play"(Li Kexin)

Third prize for Animation - Comparative Animation (Ren Ruohan)



From MPRO
Reporter: Xia Meng
Editors: Samuel Burgess, Deen He, Zhang Fan

Updated on 23 March 2021