Ten teams from eight top-flight universities in Guangdong contended for the 2016 HSBC Mainland China Business Case Competition South China Section, held in Guangzhou on 24 April. A UIC team, consisting of four students from the Division of Business and Management (DBM), won the first runner-up prize.
Dean of DBM Professor Stella Cho (first r), Dr Minyu Wu (first l) and the DBM students awarded at the competition
At the first round of the competition, the participants had two hours of preparation after receiving a business case. They then gave fifteen-minute presentations and answered the jury’s questions. The second round allowed longer presentations and required the participants to exert every effort in terms of professional knowledge, analytical skills and English proficiency. DBM Dean Prof Stella Cho said the UIC students delivered an outstanding performance, being only narrowly defeated.
The DBM team members were Zheng Xiaoke (Accounting, Year Four), Huang Yun (Management of Human Resources, Year Three), Hu Die (Finance, Year Three) and Guo Yang (Accounting, Year Three).
Hu Die expressed her gratitude to the Dean and DBM teachers for their instruction and advice. She also gave the credit to UIC’s teaching and learning environment as well as to courses in which she did presentations.

Earlier in February, UIC received the invitation to take part in this competition. Four students were shortlisted and trained for four weeks before going to Guangzhou. In addition to Prof Stella Cho, the advisers were Dr Minyu Wu, Acting Programme Director of Finance; Dr Uchenna Eze, Acting Programme Director of Marketing Management; Mr Joseph Liang, Associate Professor of Accounting; and Dr Darren Weng, Assistant Professor of Applied Economics.
The other participating universities of the contest included winners Jinan University, Sun Yat-sen University who came in third, Guangdong University of Foreign Studies and South University of Science and Technology of China.
Organised by HSBC Bank (China) Company Ltd as well as the Shanghai United Foundation and supported by the Asia Case Research Centre at The University of Hong Kong, the competition provided a high-level platform for communication in business case analysis.
Editor: Deen He
(from MPRO, with special thanks to the ELC)