Overview of ICIF
China (Shenzhen) International Cultural Industry Fair (ICIF) is hosted by the Ministry of Culture of the PRC, State Administration of Radio, Film and Television of the PRC, General Administration of Press and Publication of the PRC, Guangdong Provincial People's Government, Shenzhen Municipal People's Government; sponsored by Shenzhen Press Group, Shenzhen Media Group, Shenzhen Circulation Group and Shenzhen International Cultural Industry Fair Co.,LTD. It is the only national standard international cultural fair. It is annually held in Shenzhen, May.
The Third China (Shenzhen) International Cultural Industry Fair lasted from May, 17 to May, 20. 37 thousand audiences from 46 countries and regions all over the world visited the Fair.
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UIC Students Perform Excellent Volunteer Service at the 3rd International Cultural Industry Fair
The 3rd China (Shenzhen) International Cultural Industry Fair had drawn down the curtain after 4 days' successful exhibition. While the United International College, as the only college in Zhuhai to take part in the Fair, became the highlight of the Zhuhai Delegation, the outstanding performance of UIC student volunteers also became a view at the Fair.
The UIC designated six students to the ICIF as volunteers this time. They mainly served in the China International Cultural Industry Forum, one of the main forums at the Fair. According to the Instructor Ms. Mona Sun, Deputy Director of the Development and Public Relations Office, China International Cultural Industry Forum was a significant forum at the fair, where specialists and scholars in the field from all over the world gathered for discussion. It was a crucial trial to the ability of our students as they served as the interpreters and guides for the guests. However，UIC students' performance in the whole process was satisfactory. They had left a nice impression to the foreign guests.
Only one of the six UIC students is sophomore, others are freshmen. It was their first opportunity to participate in such a grand international event. They are so excited about it that during the interview, they are eloquent about their experience and many unforgettable anecdotes in those four days, showing the reporter their gains and reflections of this uncommon opportunity.
Prof. Ann Markusen, Director of Project on Regional and Industrial Economics, Hubert H. Humphrey Institute of Public Affairs, Unniversity of Minnesota, was the guest Chen Wanxin served. Chen translated a variety of conference information for Prof. Markusen, and assisted her in daily communication. During those a few days, they discussed a lot on American and Chinese culture and had developed friendship between them. Prof. Ann Markusen highly praised Chen as an excellent interpreter. Chen excitedly said that she had learnt a lot, especially in conquering timidity. Now she is more confident in social communication.
Wen Ning was the personal assistant of Mr. Simon Ellis, Head of Science Culture and Communications Statistics at the UNESCO Institute for Statistics. Wen said he appreciated the college that had given him this precious opportunity, and he learnt a lot from it. Calm, agile, dedicated and responsible was the impression Wen had given the reporter. Wen positioned himself as the host of the Fair. He always remembered the requirements of the Organization Committee: be neither haughty nor abased, be courteous and flexible at work. He told us a story at the Fair: When Chairwoman of Broadway Asia Entertainment Simone Genatt started her speech, she couldn't find the translator on the platform. This small accident upset her and she asked Wen, who was then nearby, to solve the problem. Wen immediately apologized politely and asked the staff at the fair to fix the problem quickly. Wen said he didn't have any experience for those occasions and he was quite nervous. However, having positive orientation and attitude did help him better prepare to confront challenges composedly.
After the Fair, the volunteers all wrote down their experience in their working diaries and summaries. They will share their precious gains with all UIC schoolmates.
ICIF Volunteers and their Instructor
UIC Students at ICIF ( 1st, 4th and 5th from the left)
With Prof. Ann Markuson and Her Husband (middle)
（Cheryl Chen Christy Zhao）
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UIC: The Only College at ICIF Becomes the Highlight of the Zhuhai Delegation
May 17, the 3rd China (Shenzhen) International Cultural Industry Fair opened in Shenzhen, attracting 37,000 professional visitors from 46 countries and regions all over the world.
Leaded by Vice Mayor of Zhuhai Ms. Deng Qunfang and officials of Zhuhai Municipal Administration of Culture, the Zhuhai Delegation was composed of more than 20 cultural industry units with nearly a hundred cultural products. The theme of the Zhuhai exhibition was "Innovative Zhuhai, Enchanting Zhuhai".
The displaying platform of Zhuhai was in the center of the Guangdong exhibition area in the main hall. Blue carpet that symbolized the ocean spread out an area of 250 m2. The structure of the platform emphasized the image of a sail. The whole displaying area represented the ocean culture of Zhuhai, implicating the cultural industry in Zhuhai was launching a sail to explore the route to a better future.
As the only college, UIC was unique and conspicuous among more than 20 Zhuhai cultural industry representative units at the ICIF. Its poster, stretching out like an elegant Chinese scroll and showing the enchantment of traditional Chinese culture with its colors, photos and concise introduction, outshined the others on the billboard that surrounding the exhibition area.
In an event that gathered so many participants from the business sector both home and abroad, the participation of a college was surprising, and UIC did attract the attention from other participants and the media. However, the participation of UIC was not accidental, but rather indicating the development trend of the cultural industry.
Cultural Industry is a young and rising industry of which China will accelerate the development during the period of the 11th Five-Year Plan. However, it has already encountered the bottle-neck of professional shortage that limits its growth.
The Cultural Industry Management Programme that UIC starts this year can certainly satisfy the urgent professional demands from the rapidly growing industry by preparing and providing qualified professionals to support the industry's sustainable development. Meanwhile, the launch of the Programme at UIC also implicates that Zhuhai will have its own well-prepared qualified workforce with professional knowledge into the industry, and that is the reason why UIC's being invited to the Zhuhai Delegation became a highlight at the Fair.
A company director expressed his excitement after visiting the UIC exhibition, "The most attractive thing in Zhuhai is the talented workforce. There are nearly 10 colleges and universities in Zhuhai and about 10 thousand students studying in the arts departments recently. This strength will be further promoted by the Cultural Industry Management Programme UIC starts this year. We hope we can have more interactions with the higher education institutions, and provide the students more internship opportunities for them to better understand the market operation in the industry. We will be more than glad to have some fresh blood to join us."
(Emily Wu, Christy Zhao)
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Wukong Global Originality Action Launched at ICIF
May 16, Wukong Global Originality Action was launched at the news conference held by the ICIF Guangdong Delegation, where general information about the Guangdong Delegation at the ICIF this year was introduced to the public. Undersecretary of Guangdong Provincial Ministry of Publicity Fang Jianhong, Deputy Director General of Guangdong Provincial Administration of Radio, Film and Television Liu Hongbing and Deputy Director General of Guangdong Provincial Administration of Press and Publication Yang Guangrui attended the conference. Prof. Zee Sze Yong, Associate Vice President, Dean of Division of Science and Technology, UIC, was also invited to the conference and inaugurated the Wukong Global Originality Action with other guests.
"Were there not so many higher education institutes in the University District or so many talented people as our support, Wukong might not continue to stay in Zhuhai." This was the voice from the company which initiated the Wukong Originality Action. It also revealed the close relations between cultural industry and human resource.
According to a rough statistic, nearly 10 thousand students are studying arts in about 10 higher education institutes in Zhuhai. They are the strong backup labor force to the cultural industry. UIC will start a Cultural Industry Management Programme this year. "Human resource is the core competitiveness in cultural industry." Prof. Zee Sze Yong told the reporter during the interview. Corporation and education institutes can complement with each other by integrating corporation growth and human resource together to achieve mutual development. This is the best way to transform their advantages into productivity, and which happen to coincide with the four-point (college, student, parent and society) education concept of UIC.
(Emily Wu, Christy Zhao)
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Feedback on voluntary work
in China International Cultural Industry Forum
Name: Chan Un Ian, Cathy
Major: International Journalism
SID: 0630800009
I learnt a lot in these few days in Shenzhen, especially for the knowledge on cultural industry. On the first day, the organizer briefed the responsibilities and told us about our assigned guests. Originally, I was a bit unconfident as I afraid that I could not find the right topics to talk with my guest. In spite of this, I did not worried anymore after I went to the Cultural Industry Exhibition together with my guest. The guest that I was responsible for is Professor Ann Markusen, who is from Minnesota, my major jobs was to be her private secretary and acted as an interpreter, that was to transfer the messages from the organizer to her. During these few days with her, I understood more about the American culture and shared some of the major Chinese culture with her. By sharing with her, I can also practice my English in daily life context.
In the cultural industry forum, the guests from different countries and professions gave some interesting presentations, although I might not understand some of the technical words, but at least, I had a basic concept of cultural industry after listening to them. I realized that a country's economy can be greatly affected by cultural industry, and cultural industry includes many aspects, for instance, architecture, interior design, dance, literature, mass media and so on. In addition, the distribution of cultural industry activities varies in different cities within a country. Cultural industry can also affect the employment status of the people who work in this industry, and among all the workers, artists are the key cultural workers.
After the closing ceremony of the forum, there was an excellent performance, the 3D stage effect, the beautiful and elegant performance by the performers impressed me the most. The aim of the performance was to promote the tea culture of China; it was really amazing and creative.
I got chance to practice my Mandarin when I talked and played with my fellow schoolmates in the team, we had deeper understanding towards each other. On the other hand, I would like to thanks Ms. Mona, as she reminded us of behaving in the right ways when we were representing UIC in the forum. It was my pleasure to have the chance to work with my guest and the staff of the forum, and we established friendships between us. I hoped that we could have opportunities to work together in the future. Last but not least, I would like to thanks UIC, which gave me a precious chance to explode the world, to widen my vision and to experience the work in an international event.
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Brief Summary
Name: Verity
Student ID: 0630100097
During the three days, I really learnt a lot. I still remember the day we arrived in Shenzhen, when I got my first mission "picking up Mr. Lange at the airport". I had never realized how important it would be before, but at the moment I left for the airport, I knew I had to try my best to do everything.
In those three days, I managed to arrange all the events into a schedule. I found getting everything organized was quite a hard work. Things just happened when I was unprepared and for a sudden, I didn't know what to do. In that case, I had to come up with some ideas as soon as possible. For instants, I met some problems when Mr. Lange was minding his own business. However, I didn't get lost. I made the problems clear and asked for help. I got on pretty well with the staff there in those days, and it seemed that everyone liked me. I maintained a perfect relationship with all the people there.
Besides, I always remembered for what purpose I was there. I was there to represent UIC and try to boost its fame. For this important purpose, I tried hard to choose the right place and right time to impress the right people, and it worked. I hope what I did can do something good to UIC and make it unique among all colleges in mainland China. Now I am so proud of being one of the students in UIC and I believe that we are absolutely better than any other university in China.
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A Brief Account of the Work Done at the United International College on Cultural Industries
By Prof. S.Y. Zee (Associate Vice-President)
The aim and emphasis of the Third China International Cultural Industries Expo, as indicated by the organizers this year, is on the following four major themes: Culture Internationalization, Cultural Specialties, Market Orientation or ‘Pertinence' and Culture Par Excellence. In order to achieve these, I think there are two problems that we must first try to solve:
- How to produce and nurture the necessary and pertinent personnel and specialists required by the cultural industries in China.
- How to effectively export Chinese culture to other countries and how to increase its attractiveness to people of different ethnic origin and cultural background.
Cultural Industries cover fields as diverse as architecture, advertising, art and crafts, design, digital entertainment, film and video, music, performing arts, publishing, television and radio, and many others. This year, based on the various curricula already in existence in the Hong Kong Baptist University, we have created a new academic major or specialization to empower graduates in the area of Cultural Industries Management.
Students at the United International College have the advantage of learning from Hong Kong, which already has very well developed cultural industries and many locally- and internationally-recognized brands and products. Our college has also a unique setting where cultural and industrial norms from the international perspective merge and interact with its mainland counterparts. Our students will not only be able to obtain cross-cultural experience but they can also easily access and benefit from the unique international and cultural setting at the College. The program that we have developed at the United International College also serves as an educational gateway through which advanced international cultural industry management theory and practice will gain an advantageous edge and produce a hub effect in the emerging cultural industries market of China.
In addition to the major study program of ‘Cultural Industries Management' we have also developed a ‘Whole Person Education Program' to further enhance the quality, astuteness, innovative ability and language competency of our students. Recently, we have also established an ‘Institute of Cultural Creative industries' to carry out research on Internationalization of Culture, Diversification of Culture and Cultural Innovation. Furthermore, we have plans on the drawing board to build a ‘Culture and Arts Village' in the neighborhood of our campus to provide a platform and an amiable environment to foster relations between students and artists and at the same time for them to interact and do creative work.
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