UIC is the only university included as a part of the Thai visitors' study trip in China
A group of 17 students and staff from Thailand’s Chulalongkorn University, the oldest and most prestigious university under the Thai modern educational system, visited UIC on the morning of 14 December.
UIC was the only university included as a part of their four-day communication management study trip in China.
IDO Director Dr Katharina Yu and Chulalongkorn University's Ser Shaw Hong exchange souvenirs
Group leader Ser Shaw Hong, who used to teach at UIC and now is assistant professor of the Thai university, and his students were welcomed by the director of the International Development Office Dr Katharina Yu at the Fung Sun Kwan Lecture Hall.
After watching a short video introducing UIC, the guests from Bangkok listened to a lecture “How universal insights build cross-cultural brands” and interacted with speaker James Ebel, associate professor of Public Relations and Advertising at UIC. As the founder and president of CenterBrain Partners, Inc., Mr Ebel related his industrial experience to the audience in a theoretical way that can help boost the effects of brands.
James Ebel on “How universal insights build cross-cultural brands”
Founded in 1917 by King Vajiravudh, Chulalongkorn University was named after his father, King Chulalongkorn (Rama V), who laid the foundations for modern education in Thailand.
Reporter/Photographer: Deen He
(from MPRO, with special thanks to the ELC)
